The software allows users to classify, sort and arrange information examine relationships in the data and combine analysis with linking, shaping, searching and modeling. Its developers state that it helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative data like interviews, open-ended survey responses, journal articles, social media and web content, where deep levels of analysis on small or large volumes of data are required. NVivo is intended to help users organize and analyze non-numerical or unstructured data.
NVivo is used across a diverse range of fields, including social sciences such as anthropology, psychology, communication, sociology, as well as fields such as forensics, tourism, criminology and marketing. NVivo is a qualitative data analysis (QDA) computer software package produced by Lumivero (formerly by QSR International).
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